Impiricus Launches QPharma® Integration to Power Real-Time Compliant HCP Sampling
QPharma is excited to announce our integration with Impiricus, bringing the next level of real-time HCP engagement and compliant sampling in a single action.
Rethinking Sample Distribution: Why Growth Opportunities May Lie Beyond the Highest Deciles
For decades, pharmaceutical sampling strategies have largely followed a familiar formula: allocate more samples to the highest-prescribing healthcare providers and fewer to those with lower prescribing volumes. The logic is straightforward. High-decile providers see more patients, write more prescriptions, and therefore have historically been viewed as the most efficient targets for sample distribution.
