Harness the power of advanced analytics
We exceed your business objectives efficiently and effectively with our deep industry expertise.
Neolytica, a pioneering subsidiary of QPharma, redefines medical strategy with its global experience and exceptional products rooted in data science and artificial intelligence. Neolytica’s diverse portfolio enhances the strategic and operational aspects of Medical Affairs, Commercial Marketing, Market Access, and Commercial Sales functions, ensuring superior pre- and post-launch communication and field force activities.
Leveraging advanced analytics, innovative technologies, and deep industry expertise, Neolytica helps clients identify, engage, and track key opinion leaders to drive meaningful impact and achieve their business objectives.
Key Opinion Leader Identification
Neolytica excels in identifying and engaging Key Opinion Leaders (KOLs) through its proprietary technology, Ti Expert. This advanced tool offers comprehensive data on highly qualified medical professionals, mapping their influence and planning engagements meticulously. This targeted approach not only identifies ‘rising stars’ and ‘bridge builders’ but also integrates seamlessly with medical and commercial strategies across drug lifecycles
Sentiment Analysis
Mastering Local Healthcare Professional (HCP) Targets
At the local level, our dynamic approach to generating healthcare professionals (HCP) leverages dynamic data and predictive analytics to identify and prioritize HCPs who are most likely to influence prescribing behavior and drive positive outcomes for your brand. By analyzing extensive data points, including referral patterns and community influence, Neolytica identifies local healthcare professionals. This meticulous process ensures the identification of influential community leaders, optimizing local network strategies for impactful healthcare communication.
Real Time Engagement with NotifyMe
