Impiricus Launches QPharma® Integration to Power Real-Time Compliant HCP Sampling
QPharma is excited to announce our integration with Impiricus, bringing the next level of real-time HCP engagement and compliant sampling in a single action.
Rethinking Sample Distribution: Why Growth Opportunities May Lie Beyond the Highest Deciles
For decades, pharmaceutical sampling strategies have largely followed a familiar formula: allocate more samples to the highest-prescribing healthcare providers and fewer to those with lower prescribing volumes. The logic is straightforward. High-decile providers see more patients, write more prescriptions, and therefore have historically been viewed as the most efficient targets for sample distribution.
The Pharmaceutical Sales Representative Has Changed. Has Leadership Kept Up?
For many pharmaceutical leaders, field sales is familiar territory. They built their careers calling on physicians, earning access one office at a time, delivering product messages, and growing prescriptions through consistent face-to-face engagement. It was a model that worked remarkably well for decades
