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The Future of Pharmaceutical Sampling: Embracing Digital Delivery
In an era where convenience, personalization, and data-driven decisions dominate every industry, pharmaceutical manufacturers are reimagining how they connect with

Sustainable Cold Chain Packaging: Why It’s Time to Ditch EPS for Compostable Alternatives.
In the life sciences industry, maintaining temperature integrity during product transit is non-negotiable. Whether shipping biologics, vaccines, or temperature-sensitive therapies,

Building an HCP Engagement Strategy for No-Access and Low-Access Environments
For pharmaceutical brand leads, connecting with healthcare practitioners (HCPs) in a meaningful way is more complex than ever—particularly when your

Strategic HCP Engagement for Product Launch: Setting Objectives and Operationalizing Success in Competitive Markets
Launching a new pharmaceutical product in a competitive therapeutic category presents both opportunities and challenges. Brand awareness must be built

Optimizing White Space Engagement: Best Practices and Operational Strategies
In the pharmaceutical industry, engaging healthcare practitioners (HCPs) in white space territories—areas where traditional sales forces have limited reach—is a

Veeva/Salesforce CRM Split: Risks and Mitigation Strategy
In December 2022, Veeva Systems made the significant announcement that it would not renew its partnership with Salesforce upon its

Enhancing Patient Care with Innovative Medication Sample Solutions
In today’s healthcare landscape, ensuring patients have access to necessary medications is crucial for preventing hospital visits and improving overall

How Will You Transition Your CRM During the Veeva – Salesforce CRM Separation?
In December 2022, Veeva Systems announced its decision not to renew its partnership with Salesforce upon its expiration in September

Direct-to-Practitioner (DTP) vs. Hand-Carry: Choosing the Right Pharmaceutical Sampling Strategy
Choosing the right distribution method impacts compliance, cost, scalability, and HCP engagement. In this post, we’ll explore the differences between

What type of Direct-to-Practitioner (DTP) sampling program is right for you?
In the dynamic and continually evolving field of pharmaceutical sampling, companies are persistently exploring innovative and cost-effective methods to engage