Blogs

Launching a new pharmaceutical product in a competitive therapeutic category presents both opportunities and challenges. Brand awareness must be built

In the pharmaceutical industry, engaging healthcare practitioners (HCPs) in white space territories—areas where traditional sales forces have limited reach—is a

In December 2022, Veeva Systems made the significant announcement that it would not renew its partnership with Salesforce upon its

In today’s healthcare landscape, ensuring patients have access to necessary medications is crucial for preventing hospital visits and improving overall

In December 2022, Veeva Systems announced its decision not to renew its partnership with Salesforce upon its expiration in September

Choosing the right distribution method impacts compliance, cost, scalability, and HCP engagement. In this post, we’ll explore the differences between

In the dynamic and continually evolving field of pharmaceutical sampling, companies are persistently exploring innovative and cost-effective methods to engage

This blog post will guide you through the critical factors to consider when choosing both a life science-compliant LMS and

The Prescription Drug Marketing Act (PDMA) regulates the distribution and marketing of prescription drugs, particularly the handling of drug samples

In recent years, the life-sciences industry has undergone a significant shift in how it engages with healthcare professionals (HCPs).