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Dispute Resolution in Open Payments: How Pharmaceutical Manufacturers Should Handle Covered Recipient Disputes
Learn how pharmaceutical manufacturers can effectively manage Open Payments disputes with covered recipients. This guide outlines best practices for resolving

Transparency in Life Sciences: Turning Aggregate Spend into Strategic Value
Explore how life sciences companies are transforming aggregate spend reporting from a compliance task into a strategic advantage. Learn how

The Future of Pharmaceutical Sampling: Embracing Digital Delivery
Discover how digital sampling is revolutionizing pharmaceutical marketing. Learn how tech-driven platforms are improving access, compliance, and personalization in drug

Sustainable Cold Chain Packaging: Why It’s Time to Ditch EPS for Compostable Alternatives.
In the life sciences industry, maintaining temperature integrity during product transit is non-negotiable. Whether shipping biologics, vaccines, or temperature-sensitive therapies,

Building an HCP Engagement Strategy for No-Access and Low-Access Environments
For pharmaceutical brand leads, connecting with healthcare practitioners (HCPs) in a meaningful way is more complex than ever—particularly when your

Strategic HCP Engagement for Product Launch: Setting Objectives and Operationalizing Success in Competitive Markets
Launching a new pharmaceutical product in a competitive therapeutic category presents both opportunities and challenges. Brand awareness must be built

Optimizing White Space Engagement: Best Practices and Operational Strategies
In the pharmaceutical industry, engaging healthcare practitioners (HCPs) in white space territories—areas where traditional sales forces have limited reach—is a

Veeva/Salesforce CRM Split: Risks and Mitigation Strategy
In December 2022, Veeva Systems made the significant announcement that it would not renew its partnership with Salesforce upon its

Enhancing Patient Care with Innovative Medication Sample Solutions
In today’s healthcare landscape, ensuring patients have access to necessary medications is crucial for preventing hospital visits and improving overall

How Will You Transition Your CRM During the Veeva – Salesforce CRM Separation?
In December 2022, Veeva Systems made the significant announcement that it would not renew its partnership with Salesforce upon its