Meet The Executive Team
At QPharma, our leadership team embodies a wealth of expertise and a commitment to excellence, driving our mission to deliver unparalleled compliance and brand support services to the pharmaceutical, medical device, and life sciences industries. Our executives bring diverse backgrounds and unique perspectives, fostering innovation and dedication that are the cornerstones of our success. From strategic business development to cutting-edge technology solutions, our leaders are united in their pursuit of advancing the well-being of patients and the success of our clients. Meet the exceptional individuals who guide QPharma forward with vision and integrity.
The QPharma Professional Team
Reno Amadori
CEO & Chief Financial Officer
Reno Amadori serves as the Chief Executive and Financial Officer at QPharma. He is responsible for strategy, business development, and the company’s day-to-day management. Reno also oversees the company’s financial activities and operations, including budgeting, accounting, and planning. Before joining QPharma, Reno spent nine years with a business and consumer Multinational Corporation. In addition to his work at QPharma, he serves as a volunteer firefighter. Reno has played a valued role in QPharma since 1999 and is currently actively leading the company’s business initiatives.
Dawn L. Gabriel, Ph.D.
Chief Compliance Officer
Dr. Dawn Gabriel is the Chief Compliance Officer at QPharma, where she oversees compliance for internal operations, including Quality Systems, computer systems validation, and licensing, and plays a leadership role in providing compliance consulting for QPharma’s life sciences clients. Dawn previously served at Johnson & Johnson, most recently in the position of Senior Director, R&D Quality and Compliance. Dawn earned a B.S. in Chemistry from Fairfield University and a doctorate in Pharmaceutics from the University of Connecticut.
Jitesh Rohatgi
Chief Technology Officer
Jitesh Rohatgi leads QPharma’s technology team, overseeing product development, data science, cloud infrastructure, and information security. With over 25 years of experience in the technology sector, Jitesh brings a wealth of expertise in leading product development, technology strategy, and innovations in highly regulated industries such as healthcare, life sciences, and the public sector.
Jitesh has a proven track record of transforming software organizations through the pragmatic use of the latest technologies, including GenAI, machine learning, and low-code workflow automation. He is also well-versed in life science-specific domains such as PDMA compliance, KOL management, CRM, clinical trial management, spend reporting, master data management, and patient engagement, along with their supporting ecosystems.
Jitesh holds both undergraduate and graduate degrees in computer science. Prior to joining QPharma, he held leadership roles in large software organizations, including IQVIA, Pegasystems, and Infor. He also serves on the board of directors for the Parkland School District and the Lehigh Career and Technical Institute.
Lori Peters
Chief Operations Officer
Lori Peters is a versatile and accomplished business professional with over 20 years of experience in the healthcare industry. As the Chief Operating Officer of QPharma, Lori directs the implementation and operations of our commercial services and manages the client relations division. She is the go-to expert for all QPharma’s solutions, including sample management, digital solutions, compliance services, aggregate spend, and training.
Lori’s extensive knowledge of life science product launches and commercialization enables her to provide valuable insights and best practice expertise to our clients. She has successfully led numerous critical projects for top life science companies, ensuring seamless implementation and optimal results.
Lori's previous senior leadership roles have equipped her with the skills to spearhead operations for our commercial solutions, as well as oversee customer support, client business relations, and project implementations at QPharma. Her strategic vision and dedication continue to drive our success and client satisfaction.
John Cunningham
Chief Commercial Officer
John Cunningham serves as Chief Commercial Officer for QPharma and brings over 20 years of experience in various sales leadership and executive positions in the pharmaceutical commercial services space. He had managed large teams and operating budgets for service providers, helping them to help pharmaceutical manufacturers streamline operations through the efficient and cost-effective deployment of support applications. His areas of expertise include Product Launch, Patient Services, Co-Pay, EHR, CRM and Hub Providers, KOL Identification, and HCP Targeting. He has been regularly consulted on sample management strategies for large pharma clients and consulted with many on deploying resources to ensure successful product support.
Mike Strubbe
Managing Director of Samples and Fulfillment
Mike Strubbe, Managing Director of Samples and Fulfillment at QPharma, brings over 20 years of experience in Prescription Drug Marketing Act (PDMA) sample and fulfillment programs. In his role at QPharma, Mike oversees the Direct to Practitioner, Sample Accountability, and Fulfillment groups, supporting life sciences' sales representative teams, healthcare provider programs, and other fulfillment opportunities with a focus on prescription drug sampling and marketing literature.
Mike's extensive expertise includes compliance with state and federal regulatory requirements such as the Drug Supply Chain Security Act (DSCSA), 21 CFR Part 11, and industry standards for prescription drug marketing programs. His proficiency in Sample Fulfillment, Reconciliation, and Reporting, as well as Warehouse Management Systems and Logistics, equips him to provide valuable consultation and drive successful outcomes for our clients. Mike's deep industry knowledge, strategic insight, and leadership ensure that QPharma excels in delivering comprehensive and compliant sample management solutions.
Badal Shah
Neolytica Founder & President
Badal Shah is a renowned thought leader in data analytics and AI within the pharmaceutical industry. His innovative approach, "How to Achieve Effective Medical Communication and Optimize Field Force During Drug Launch," has facilitated the successful introduction of numerous drugs.
As the founder of Neolytica, QPharma's AI division, Badal has driven the company to triple-digit growth. Neolytica was recognized by Silicon India as one of the "Top 100 Most Promising Companies in the USA Managed by Indians," highlighting Badal's visionary leadership.
Badal has received multiple prestigious awards, including "Global Healthcare Entrepreneur of the Year" by Forttuna Awards in Dubai and "Global Young Indian of the Year" by AsiaOne Magazine. In 2020, he was named one of the "Top 100 Healthcare Leaders" by the International Forum on Advancement in Healthcare (IFAH) and received the "Outstanding Leadership Award" from Health 2.0.
Badal continues to shape the pharmaceutical industry, leveraging AI and data analytics to enhance medical communication and optimize field force efficiency, setting new standards for excellence.
Keith Westrich
Managing Director for LMS, MedStart & QPharmaRx
Keith Westrich serves as Managing Director of multiple business units for QPharma and brings 25+ years of experience providing technology to the commercial and clinical study areas of pharmaceutical and biotech companies. At QPharma, Keith is responsible for the QUniversity Learning Management System and enterprise and continuing education content as well as the MedStart in-office drug sample kiosks and QPharmaRx online solutions providing drug samples, co-pay cards and materials to healthcare providers nationally.