QPharma, a leading regulatory compliance and brand solutions company, has announced that it will offer a complimentary Introduction to Knowledge Mobilization workshop to select life sciences firms. This one-hour sales effectiveness workshop will help sales representatives and commercial operations teams to gain a deeper understanding of physician communication preferences, prescribing behaviors, and decision-making processes — leading to improved rep-physician relationships, increased sampling, and more robust sales.
The workshops will be hosted by Dr. Peter Shaw, QPharma’s Chief Medical Officer, who oversees the delivery of the company’s sales force effectiveness solutions. “Introduction to Knowledge Mobilization will help sales reps communicate more effectively with physicians and other industry personnel, to the benefit of their sales objectives,” explained Dr. Shaw, a former practicing physician and expert on pharmaceutical sales force effectiveness. Dr. Shaw previously served as president and COO of MD Mindset, a pharmaceutical sales force and marketing effectiveness firm that was acquired by QPharma in 2013.
About QPharma, Inc.
QPharma provides a suite of services and solutions to the life sciences industry. Services offered by the company’s Professional Services division include complete validation services, project management, auditing, and training. The Commercial Services division provides solutions in such areas as aggregate spend reporting, PDMA compliance, online training, warehousing and fulfillment, and brand marketing and sales support. The company’s engineers, regulatory compliance experts, and brand consultants have been proudly serving the life sciences industry since 1994.